OK right now we know content is king. And naturally since we have creating our own blogs, (remember blogs is certainly short slang for Websites – which is what their “formal and official” brand is), almost all of our facts is going to be “unique” and “Original”. Yet occasionally, since people are only our, and since we all simply cannot “create” more and more information, we should copy facts from other websites. That is fascinating. There is no problem with that, UNLESS, you decide that “copying” and/or “linking” is simply better and postpone writing anything at all.
Now i want to make this very clear. If you are giving a service to the people, where most of your business is usually to offer out links to other places where people will get information, in other words you are a repository where persons come to get links, because you already does all the research – that may be fine. Because what you will loose in articles, you will make up in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE ARRIVES AT – EVEN MORE EYEBALLS — MORE PERSONS VISITING. And content is certainly not the sole parameter an Search Engine examines. Not by a long shot.
This can be a critical point to keep in mind. Every thing we might talk about, every method, right from content to email to email lists to anything, has although one target in mind. To consistently and constantly increase and build your site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the service you are selling, to come back. So please differentiate between the end goal as well as the methods. Articles (discussed in our first article) is a technique towards the objective of getting classified by a good spot on a google search, and the objective is to currently have people use and come to your web page or blog, and make a “buzz” about this. (We can talk about that much later inside our series. )
Let us resume content for any moment. Below we are talking about something that most writers know about and are knowledgeable about. Text, words and phrases, phrases. Classic, unique textual content.
So to be able to continue on our own fairly rational path, we all will now give full attention to the “text” and what has to be in it. Which will brings us towards the subject of “keywords”. Prior to explaining precisely what these are and either all their importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more carefully.
If you have a site selling wild hair beauty products, you will want to offer your material writing articles around everything you are selling. Certainly if you create something about the between the latest models of of dish washers, this is not likely to relate to the “subject matter” and articles of your site. So you will write article content around your mane supplies. You can write content articles on very good hair care, method dye your hair, how to get eliminate split-ends, when to hair shampoo etc . and so forth
Our magic hair website is called “Hair Is Not Forever”. But this is each of our site at the moment and we will keeping it as we go along. hairisnotforever also offers a blog. This blog all of us will call “SilkyFairHair” and we will put it, in the interest of our case in under the proprietor who may be aptly named Mr. Nor Hair. Right now we have the following:
1 . Site – Hair Forever snabel-a 2 . Blog page – SilkyFairHair @ (this URL can be fictional)
These names Are very important and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles particularly when I reach the article at the importance of finding the right name.
Thus Mr. Nor Hair wonderful wife, Mrs. Purple Head of hair work together. They create the website, get each of the necessary products to sell anything on it, set a couple of content articles about frizzy hair and sit back and wait for an people to arrive beating all their “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which practically means “Good Morning”), or as you say in Uk, “Knock. Hit. Good Morning! Any individual Home? inch
Okay the head of hair couple know about keywords. Hence they develop articles through which EVERY term has the phrase hair in it (or balding). Nevertheless hair is the name of the video game. They make sure their articles is original, and once they have written two HTML webpages of hair articles, logically placed by way of a cousin the graphic specialit (who is usually bald) surrounding the advertisements for hair companies now they presume they are performed!
Woah! Not by a EXTENDED SHOT! Here is where it gets depressing intended for the uninitiated and non-dedicated people.
We will deal with the “keyword” issue. Keywords are like indices or if you wish, types. A key word is something which the search engine will look for and validate (in our day), to use as among the parameters with regards to how to list your site.
The keywords we all refer to will be in two distinct and totally different spots. The initial in the site header of your site. about what is known as the section intended for “meta” tags. We might deal with the meta tag in a distinct article, even so let us merely say these are the keywords most search results look for (with their “bots”) when visiting your blog. An example destinazione tag with respect to keywords about our internet site may seem like this:
Again within our article(s) in meta tags we all will talk about these keywords, and meta tags, but for today take it as a given these are a few of the keywords that will be in the traguardo tag.
When the Search Engine technology first became popular and meta tags were put in place, the keywords tag was critical. Search Engines looked at the keywords in the meta label and believed that was what the web page was about and listed the web page under these keywords. This was caught onto immediately, and humans getting the handy devils they are simply, began listing keywords that had nothing to do with their sites in order to drive visitors the site. (Remember – the outcome is the oh-so-important one: Arrives at & Eyeballs)
So adult sites specifically, adopting this as yet another “fool the engine” approach, would set keywords like “hair”, “technology” etc . to their meta tags, and offer the site a great innocuous name and voila, more traffic.
Thus in the never-ending battle Search Engines caught in, and did a few stuff. They deprecated the importance of your keywords inside the meta tags in respect to their methods, UNLESS this on the site essentially did meet the keywords. Of course , this did not include enough mainly because porn sites will put “real” articles around their very own stuff. Let me give you a SERIOUS example that we find funny, but it is very serious.
In a single of my personal posts on my blog, completely illuminated my bio which is found by search engines like google. The other day I received a message from a classic flame of mine stating “I freaked out. My spouse and i googled you, under Ted Gross Copy writer, and you are associated with a site about tushy’s! inch So I go and Google it, and sure enough in like the 5th position is this: “Ted Gross’s Unofficial Biography – The actual Version simply by Tushy” and lastly I simply click and acquire led to a second site (no url in this article as I usually do not want to publicize that site with respect to obvious reasons) and I arrive to a porn site which usually ripped off, out of all the content in the internet, MY PERSONAL profile to use around the porn campaigns. UGH! However, you see that is normally how crafty people are!
(Here we are never going to talk about “splogs” – that means “spam blogs” yet. Although keep it in mind. )
Okay ok now what happens — not in theory but in practice.
Two scenarios: 1 . You may have keywords inside your meta marking (and you ought to have them! ) The little Search Engine “bot” (that is a computer program whose job it is to travelling around the Internet, never sleeps and never consumes and gets into all those adult porn sites as well!, and accumulates information on ALMOST ALL sites and so the information may be categorized), goes to our web page of hairisnotforever and flows the keywords on the webpage. Then this little bot makes a snapshot of the website. Then the methods take over and match the keywords inside the meta tags towards the text and stuff on your own site. (Remember Search Engines no longer “see”, they are really NOT video or graphic (males will be visually oriented not Search engines like google! ) so graphics are not taken into account unless you use the in die jahre gekommen tag. ) The algorithms get more and more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember basic content! )
2 . You could have no keywords in your destinazione tag so the engine simply just looks at your articles.
So the happy couple figures ok lets put the word hair say, in every sentence in least 3 times. NO! No longer do that. Overuse of a key word is a red-flag to a Search results and you will be punished for it! It ought to be used and used usually, but NOT overused.
Now as you Google designed for hair products using the expression “balding”, the major search engines has the keyword, and dependant on a million guidelines decides what position for your specific key phrase, hairisnotforever could have, and nourishes it out.
So our couple figures the actual hell. We all will also offer mascara, and in addition they put in a photo advert as well as the word mascara in their keywords, without having any kind of content because of it. Well then will likely to be listed seeing that the last belonging to the last on the last for anybody looking for “mascara”. So with this lesson the formula is:
“Content+Keywords in the content+Keywords in Meta point. ”
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