Okay so now we know content is king. And definitely since we have become creating our blogs, (remember blogs is definitely short slang for Websites – which is what all their “formal and official” brand is), almost all of our details is going to be “unique” and “Original”. Yet once in a while, since i will be only people, and since all of us simply cannot “create” more and more details, we should copy data from other websites. That is interesting. There is no issue with that, UNLESS, you decide that “copying” and/or “linking” is simply better and do away with writing anything.
Now allow me to make this very clear. If you are providing a service in people, where your main business is usually to offer out links to other places just where people are able to get information, in other words you are a database where people come to get backlinks, because you already did all the research – that is fine. Because what you will loose in content material, you will constitution in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE HITS – EVEN MORE EYEBALLS – MORE PEOPLE VISITING. And content is definitely not the only parameter an Search Engine looks at. Not with a long taken.
This is certainly a critical point to keep in mind. Almost everything we is going to talk about, every single method, coming from content to email to email lists to anything, has but one goal in mind. To consistently and constantly boost and build your website “hits”. To make sure you have an ever-growing “fan” club “motivated” because of the program you are selling, to come back. Therefore please differentiate between your end goal as well as the methods. Content material (discussed within our first article) is a approach towards the target of getting classified by a good location on a search results, and the aim is to own people employ and arrive to your web-site or blog, and generate a “buzz” about this. (We definitely will talk about that much later within our series. )
Let us get back to content to get a moment. Here we are speaking about something that each and every one writers learn about and are knowledgeable about. Text, phrases, phrases. Main, unique textual content.
So to be able to continue on our fairly logical path, we will now give full attention to the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Prior to explaining precisely what these are and either their particular importance or perhaps total invalidity and worthlessness these days, (and this is up for debate) allow us to define keywords more thoroughly.
If you have a site selling hair beauty aids, you will want to offer your materials writing content around whatever you are selling. Certainly if you create something about the between different models of dishwashers, this is not going to relate to the “subject matter” and content of your web page. So you might write articles or blog posts around nice hair supplies. You are going to write articles on good hair care, to be able to dye hair, how to get rid of split-ends, how often to hair shampoo etc . and so forth
Our magic hair site is called “Hair Is Not Forever”. Nonetheless this is the site for the time being and we will retain it as we go along. hairisnotforever also offers a blog page. This blog all of us will call up “SilkyFairHair” and we’ll put it, in the interest of our model in under the proprietor who is aptly known as Mr. Neither Hair. So now we have as follows:
1 . Site – Frizzy hair Forever @ 2 . Blog page – SilkyFairHair @ (this URL can be fictional)
These names Are essential and so are the URL’s. (URL stands for Common Resource Locater). So wear them mind even as go along through these articles particularly when I reach the article around the importance of discovering the right name.
Hence Mr. Nor Hair fantastic wife, Mrs. Purple Wild hair work together. That they create the site, get all of the necessary stuff to sell a thing on it, write a couple of content about hair and sit back and wait for an people to arrive beating the “virtual” door down. Very well as we declare in Hebrew, “Boker Tov” (which actually means “Good Morning”), or as you say in English, “Knock. Hit. Good Morning! Any person Home? ”
Okay the head of hair couple know about keywords. And so they set up articles through which EVERY word has the word hair in it (or balding). Although hair is the name of the video game. They make sure their content material is original, and once they have written two HTML internet pages of scalp articles, smartly placed by way of a cousin the graphic singer (who can be bald) surrounding the advertisements meant for hair companies now they think they are done!
Woah! Not by a PROLONGED SHOT! And here is just where it gets depressing with respect to the uninitiated and non-dedicated people.
Allow us to deal with the “keyword” issue. Keywords are just like indices or perhaps if you wish, groups. A keyword is a thing that the search engine will be for and validate (in our day), to use as one of many parameters about how to list your site.
The keywords we refer to will be in two distinct and totally different locations. The primary in the page header within the site. about what is known as the section to get “meta” tags. We will certainly deal with the meta tag in a numerous article, however let us merely say they are the keywords most search results look for (with their “bots”) when visiting your websites. An example coto tag for keywords about our site may resemble this:
Again inside our article(s) upon meta tags we all will discuss these keywords, and meta tags, but for at this point take this as a offered these are a number of the keywords that is to be in the meta tag.
If the Search Engine technology first became popular and the meta tag were applied, the keywords tag was critical. Search engines like yahoo looked at the keywords in the meta marking and assumed that was what the web page was about and listed the site under the keywords. This is caught on to immediately, and humans becoming the handy devils they can be, began list keywords that had nothing to do with the sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Gets & Eyeballs)
So adult sites especially, adopting this kind of as yet a further “fool the engine” approach, would put keywords like “hair”, “technology” etc . to their meta tags, and offer the site an innocuous name and there you are, more traffic.
Hence in the never ending battle Search engines like google caught on, and does a few issues. They deprecated the importance belonging to the keywords in the meta tags corresponding to their algorithms, UNLESS this on the site essentially did match the keywords. Of course , this was not enough because porn sites will put “real” content material around their stuff. I will give you a SUBSTANTIAL example that we find funny, but it is incredibly serious.
In a single of my personal posts in the blog, you can view my biography which is taken care of by search engines. The other day I just received a message from a well used flame of mine stating “I freaked out. I just googled you, under Wyatt Gross Article writer, and you are associated with a site regarding tushy’s! inch So I choose and Yahoo it, and sure enough in like the fifthly position is this: “Ted Gross’s Unofficial Biography – The Real Version by simply Tushy” and I click and receive led to a further site (no url below as I will not want to publicize that site for obvious reasons) and I arrive to a adult site which will ripped off, out of all the content in the internet, MY profile to put around their porn advertising. UGH! But you see that is how crafty people are!
(Here we are not going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )
Okay now what happens – not in theory but in practice.
Two situations: 1 . You may have keywords within your meta label (and you should have them! ) The little Search results “bot” (that is a computer program whose task it is to travelling around the Net, never sleeps and never feeds on and enters all those porno sites also!, and accumulates information on EVERY sites so the information may be categorized), pertains to our site of hairisnotforever and scans the keywords on the web page. Then this little bot makes a overview of the webpage. Then the algorithms take over and match the keywords inside the meta tags towards the text and stuff in your site. (Remember Search Engines don’t “see”, they are really NOT aesthetic (males happen to be visually oriented not Search engines like google! ) consequently graphics are definitely not taken into account if you do not use the oll tag. ) The algorithms get more and more sophisticated as time goes on and they seek out content, keywords, phrases and so forth (Remember primary content! )
2 . You may have no keywords in your coto tag and so the engine merely looks at your content.
So each of our happy few figures okay lets place the word scalp say, in every single sentence for least 3 times. NO! Do do that. Overuse of a key word is a red-flag to a Search Engine and you will be punished for it! It must be used and used regularly, but NOT overused.
Now as you Google designed for hair products using the phrase “balding”, the Search Engine has the key phrase, and based on a million parameters decides what position while using specific key phrase, hairisnotforever may have, and rss feeds it out.
Therefore our few figures the particular hell. We all will also sell off mascara, and so they put in a photo advert plus the word wimpernbetonung in their keywords, without having any content correctly. Well then is going to become listed mainly because the last in the last of this last for anybody looking for “mascara”. So just for this lesson the formula can be:
“Content+Keywords inside the content+Keywords in Meta draw. ”
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