Fine so now we know articles is king. Not to mention since you’re creating our own blogs, (remember blogs can be short slang for Websites – which can be what the “formal and official” name is), the majority of our data is going to be “unique” and “Original”. Yet occasionally, since you’re only individual, and since we simply cannot “create” more and more details, we might copy facts from other internet sites. That is great. There is no issue with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and postpone writing nearly anything.
Now i want to make this distinct. If you are supplying a service in people, where your primary business is always to offer away links to other places where people can get information, therefore are a repository where people come to get backlinks, because you already do all the study – that may be fine. Mainly because what you will loose in content, you will constitute in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE HITS – MORE EYEBALLS – MORE PERSONS VISITING. And content is certainly not the only parameter a great Search Engine looks at. Not with a long shot.
This really is a critical point to keep in mind. All sorts of things we can talk about, every method, by content to email to lists to what ever, has although one target in mind. To consistently and constantly boost and build your site “hits”. To be sure you have an ever-growing “fan” club “motivated” because of the service you are offering, to come back. Therefore please differentiate regarding the end goal plus the methods. Articles (discussed in our first article) is a technique towards the objective of getting classified by a good position on a search engine, and the target is to possess people work with and arrive to your web page or blog, and produce a “buzz” about it. (We should talk about this much later within our series. )
Let us get back to content for that moment. Here we are talking about something that almost all writers find out about and are familiar with. Text, words and phrases, phrases. Original, unique text message.
So to be able to continue on our very own fairly logical path, we will now concentrate on the “text” and what has to be in it. Which brings us to the subject of “keywords”. Prior to explaining precisely what these are and either their very own importance or total invalidity and worthlessness these days, (and this is on with debate) let’s define keywords more carefully.
If you have an online site selling frizzy hair beauty products, you will want to sell off your material writing content around what you are selling. Naturally if you produce something about the difference between different models of dishwashers, this is not likely to relate to the “subject matter” and articles of your internet site. So you should write articles around nice hair supplies. You are going to write content articles on very good hair care, means dye hair, how to get reduce split-ends, how often to shampoo or conditioner etc . etc .
Our magic hair website is called “Hair Is Not Forever”. Yet this is the site for the moment and we will keeping it as we go along. hairisnotforever also has a blog. This blog we will call up “SilkyFairHair” and we will put it, in the interest of our case in under the proprietor who may be aptly known as Mr. Nor Hair. Right now we have as follows:
1 . Internet site – Locks Forever @ 2 . Blog page – SilkyFairHair @ (this URL can be fictional)
These kinds of names Are essential and so are the URL’s. (URL stands for Universal Resource Locater). So keep them in mind even as we go along through these articles particularly if I be able to the article within the importance of finding the right name.
So Mr. Nor Hair wonderful wife, Mrs. Purple Curly hair work together. They create the internet site, get all the necessary products to sell anything on it, create a couple of articles or blog posts about your hair and relax and wait for a people to come beating their “virtual” door down. Well as we state in Hebrew, “Boker Tov” (which literally means “Good Morning”), or as you say in English language, “Knock. Knock. Good Morning! Anyone Home? ”
Okay the head of hair couple know about keywords. Hence they produce articles through which EVERY phrase has the word hair in it (or balding). Although hair may be the title of the game. They make sure their articles is first, and once they have written two HTML pages of locks articles, intentionally placed by their cousin the graphic specialit (who is certainly bald) about the advertisements to get hair companies now they think they are carried out!
Woah! Not really by a EXTENDED SHOT! Here is just where it gets depressing pertaining to the uninformed and non-dedicated people.
I want to deal with the “keyword” concern. Keywords are just like indices or if you wish, classes. A key phrase is a thing that the search engine looks for and validate (in our day), to use as one of the parameters with regards to how to list your site.
The keywords we all refer to will be in two distinct and totally different spots. The first in the page header on the site. in what is known as the section to get “meta” tags. We will certainly deal with the meta tag in a varied article, however let us only say these are the keywords most google search look for (with their “bots”) when visiting your websites. An example destinazione tag for keywords about our internet site may mimic this:
Again within our article(s) upon meta tags we will discuss these keywords, and meta tags, but for at this moment take it as a offered these are some of the keywords which is to be in the meta tag.
If the Search Engine technology first became popular and meta tags were applied, the keywords tag was critical. Search Engines looked at the keywords in the meta indicate and supposed that was what the site was about and listed the website under the ones keywords. This was caught onto immediately, and humans being the crafty devils they can be, began placement keywords that had not do with the sites to be able to drive traffic to the site. (Remember – the outcome is the oh-so-important one: Visits & Eyeballs)
So porn sites especially, adopting this as yet one other “fool the engine” technique, would place keywords like “hair”, “technology” etc . within their meta tags, and provide the site a great innocuous name and voila, more traffic.
So in the never ending battle Search engines like yahoo caught in, and have a few factors. They deprecated the importance with the keywords in the meta tags in accordance to their methods, UNLESS the content on the site basically did match the keywords. Of course , this was not enough while porn sites will place “real” articles around their stuff. I will give you a TRUE example that we find funny, but it is incredibly serious.
In a single of my posts in the blog, you can view my bio which is acquired by search engines. The other day I received an email from a vintage flame of mine stating “I freaked out. I actually googled you, under Ted Gross Article writer, and you are linked with a site regarding tushy’s! inches So I proceed and Yahoo it, and sure enough in like the fifthly position are these claims: “Ted Gross’s Unofficial Biography – The actual Version simply by Tushy” last but not least I click and obtain led to a further site (no url in this article as I usually do not want to publicize that site for the purpose of obvious reasons) and I come to a adult site which usually ripped off, out of all the content on the internet, MY OWN profile place around the porn ads. UGH! However you see that is definitely how crafty people are!
(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nonetheless keep it in mind. )
Okay ok now what happens — not theoretically but in practice.
Two scenarios: 1 . You could have keywords in the meta tag (and you should have them! ) The little Search Engine “bot” (that is a software application whose job it is to travel around the Net, never sleeps and never consumes and enters all those adult sites as well!, and accumulates information on ALL OF THE sites so the information could be categorized), pertains to our web page of hairisnotforever and states the keywords on the webpage. Then this little robot makes a overview of the web page. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff on your site. (Remember Search Engines typically “see”, they can be NOT video or graphic (males happen to be visually oriented not Search Engines! ) and so graphics are not taken into account until you use the oll tag. ) The algorithms get more plus more sophisticated in the future and they try to find content, keywords, phrases etc . (Remember unique content! )
2 . You may have no keywords in your meta tag and so the engine just simply looks at your content.
So the happy couple figures alright lets position the word mane say, in each and every sentence at least three times. NO! Avoid do that. Overuse of a key word is a red-flag to a Search Engine and you will be penalized for it! It should be used and used often, but NOT over-used.
Now as you Google with respect to hair goods using the phrase “balding”, the Search Engine has the key word, and dependant on a million variables decides what position just for the specific keyword, hairisnotforever will have, and rss feeds it out.
Hence our couple figures the particular hell. We all will also sell mascara, and so they put in an image advert and the word mascara in their keywords, without having virtually any content for doing this. Well then is going to be listed because the last with the last of your last for any person looking for “mascara”. So just for this lesson the formula is definitely:
“Content+Keywords inside the content+Keywords in Meta label. ”
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